Birkenstock.

Since March 2024, I’ve been working with Birkenstock on a major site-wide revamp of their category pages. My copy now features across all key categories – and even on the Birkenstock homepage. In early 2025, following ongoing discussions around content strategy and strategic recommendations from me, the brand decided to finally launch a blog. I’ve written the first articles, which will go live when the blog officially launches later this year.